One of my all-time favourite beauty products is Benefit’s They’re Real! mascara. I remember discovering a few years back and it was love at first use – the product really makes lashes appear longer, fuller and sexier. Last year, they launched a new They’re Real! product, the Push-Up Liner and a powerful eye duo was born.
Admittedly, it was not quite love at first use with the liner. I purchased the product last year when it launched and was ready to review, and I wound up returning it to Sephora and opting not to share it – I found it tricky to use and ultimately got too frustrated to bother keeping it. I didn’t look at it again until a few weeks ago, when Benefit announced they were launching a full range of colours for both the mascara and liner.
Taking place at Toronto’s new Ripley’s Aquarium of Canada, I was able to preview and try the products in their new, colourful glory! The event was fitting with the campaign’s Killer Colours theme (think bold, sexy, shark-like power) as we were surrounded by underwater creatures who naturally pack a lot of punch in the colour department.
Heading home with the full range in hand, I got to swatching and testing over the last few weeks, giving the push-up liner in particular a second chance. I’m so glad I did – these colours are fabulous.
They’re Real! Mascara in Beyond Blue and Beyond Brown
First up were the mascaras in blue and brown. These aren’t your typical coloured mascaras – I think the last time I tried blue mascara was somewhere between Grade 6 and 7, and it came from the dollar store. These, however, are so rich and pigmented and absolutely wearable in any situation. They’re subtle yet impactful, and make the coloured eyeliner of your choice really shine depending on what you pair it with. For example, at the event I tried the blue mascara with the purple liner, and it made my eyes pop like crazy. I’ve also tried brown on brown (see here), making for a really soft, natural looking eye.
As for the formula, it’s as good as the tried, tested and true original They’re Real! mascara. The brush makes it easy to catch even the shortest top and bottom lashes and you can layer without experiencing clumping.
They’re Real! Push-Up Liner in Beyond Blue, Beyond Brown, Beyond Purple and Beyond Green
This was where my wariness came in – I wasn’t sure I’d have a good experience based on past usage. I quickly learned how wrong I was, and after speaking with one of the MUAs at the event, I found the trick was patience and reminding myself it wasn’t going to go on like a typical liquid liner. This was gel liner I was working with, and I had to treat it as such.
The liner itself is a twist-up product, with a rubber tip where the product dispenses. After using these several times throughout the last few weeks, I’ve learned that sometimes too much product comes out and when that happens, I wipe it on the back of my hand and use the rubber tip like a brush to ensure I’m not wasting product. Being patient, careful and keeping my hand steady, I apply with more of a pressing motion rather than a brushing motion and create my line and wing that way. Practice makes perfect, and I’m really getting the hang of things.
It’s so worth making this product work for these colours. Each product is like a deep, rich jewel-tone shade that will honestly complement any eye colour. Every colour has looked amazing on! I did notice some flaking with the first few uses, but my ensuring I wear a solid eye primer underneath (I will always recommend Urban Decay Eyeshadow Primer Potion) the performance is much better and flaking isn’t an issue.
Here I am with the purple liner and brown mascara. See the combo power I’m talking about?
All of the new colours will officially be available as of July 2015, with each product priced at $31.00 CAD. Keep your eyes on my Instagram page though for your chance to win a coloured liner!