This past weekend I attended my very first International Makeup Artist Trade Show (IMATS) at the Metro Toronto Convention Centre and had a total blast. Hosted by Make Up Artist Magazine, the show brings together beauty professionals and enthusiasts for a weekend of competitions, keynote speakers and of course, serious shopping.
Tickets were about $50 all in per day and totally worth it, even as a non-makeup artist. Brands and companies from all over were present – industry heavyweights such as MAC, MAKE UP FOR EVER and NARS had booths, as well as trade-focused companies like Jordane Cosmetics, Morphe Brushes, Blur Makeup Room and so. many. more.
I went with a girlfriend and her friend with a set budget in mind, and while I easily could have spent hundreds upon hundreds of dollars I managed to restrain myself – I didn’t even buy a lipstick! I stuck to to the necessities and made out with a serious haul for under $140.
What I Bought
Beauty Blender ($20) – After using many low-end/knock-off sponges over the years, I finally bit the bullet and got a legit Beauty Blender. All of the BlushPretty ladies insisted nothing out there was quite like it and it was worth the cash – I used it on the weekend for the first time and have to say they were right.
Velour Mink Lashes ($20) – I’m a girl who loves her falsies – how could I say no to these? Usually priced at $30, these Whispie Me Away lashes were too hard to pass up.
Royal & Langnickel Brush Set ($25) – This was another steal I had to scoop up. You can never have too many makeup brushes, and this set of 13 with a travel case was totally worth the price. Regularly $60 US, I was glad to get some key backup brushes for my vanity.
Real Techniques Powder Brush ($10) – The Pixiwoo sisters’ line of brushes was a big hit at the show – they made an appearance and many were really happy to get a photo with them. In need of a new powder brush (sadly, my Sigma one isn’t holding up as well as I’d like) I grabbed this one.
BH Cosmetics Blush Palette ($20) – Blush is an area I’m seriously lacking in product-wise, so I figured grabbing this palette wouldn’t hurt to have some variety and options available when I’m creating different looks. The range of colours was what got me, with bright and soft pinks, bronzers and even a purple and coral shade.
Crown Brush Concealer/Foundation Palette ($15) – This was just too good of a bargain, I had to grab it. It’s a large palette of 6 foundation/concealer shades which will come in handy for correcting, camouflaging and a little contouring and highlighting here and there. It comes with a few nude shades as well as a green and lavender shade for covering up redness and brightening.
Various single brushes, tools and brush shampoo (about $15 – $20) – I managed to grab a few one-off brushes (an extra brow brush, a fan brush), some brush shampoo and a metal tray and tool which will come in handy for mixing products.
The only thing I wish I’d grabbed that I didn’t see while I was there was some Ben Nye Banana powder since I’ve heard such good things, but I’ll have to go hunting for it in Toronto (or just break down and buy it online).
Overall I had a great day at IMATS and I can’t wait for next year!