When it was announced in April that MAC Cosmetics was working on another celebrity collaboration with Lorde, I was ecstatic. I was a huge fan of their collections with Rihanna last year (RiRi Woo is my go-to red) and was really looking forward to more collections like it. Lorde quickly became something of a beauty icon from the moment she appeared on our radars. Since day one of her international fame, she has had a distinct look that complements her persona – one that’s unique and conveys confidence with a timeless quality.
My mind ran wild when they made the announcement, dreaming of a variety of deep, vampy lipsticks, powders and creams to replicate those perfectly contoured cheekbones of hers and eyeliner in the deepest of blacks to complete the look. We were only given a lipstick and liquid liner though, so I’m hoping MAC is simply whetting our appetite for a more extensive collection down the road (fingers are crossed)!
When I saw the colour of the lipstick, it was a must-purchase in my books. Fittingly named Pure Heroine (the name of her album and, my guess, a tribute to the existing bright purple shade Heroine), it’s a deep plum, amplified creme lipstick in standard MAC packaging (no LE tubes this time around). I was definitely expecting a matte lipstick but later found out Lorde herself selected the creme finish so it’s “not so matte that it turns your lips into shriveled potato skins / just moveable enough to dab on a little bit like a stain” (via her tumblr).
As you can see, it’s very purple and more sheer than I anticipated. I found I really had to build and carefully apply it to get an even layer of coverage, but once you accept that it’s not exactly the vampiest (yes – I just invented that word) of purples you can really see that it’s a beautiful shade of plum with a glossy finish instead of a matte.
I did dab a bit of translucent powder over top to see how it looked matte and found I liked it, but would have to be more careful next time I try that with this shade – I found it highlighted the drier parts of lips too much by bringing out the purple pigment in blotches.
I put another quick layer of just lipstick back over the matte layer though, and achieved my favourite look of them all! Next time I play with it I’m going to try mixing with a black and then blue MAC Lipmix to see what I can create.
Overall, the lipstick wasn’t what I anticipated but once I adjusted my expectations I found I really liked the colour and product. It wears comfortably and makes for a great dark shade to wear over the summer and well into the fall. It’s currently available online for $19.00 CAD, along with the Penultimate Eye Liner (which is $23.00 CAD).
BUT WAIT! In a crazy twist of fate, MAC made a small mistake when shipping my order – they charged me twice and sent me two separate lipsticks. I got an email letting me know about the mix-up, but guess what? They let me keep the second! Bonus points for great customer service, and bonus points for you because their loss is your gain.
I love lipstick, but in honour of the launch of Red Lips. Blue Eyes. and because I just don’t need two of these, I’m giving away the second lipstick! Enter below to win your very own Pure Heroine lipstick via Rafflecopter. Open to residents of Canada only, please (sorry U.S. folks!) – good luck!