MAKE UP FOR EVER is pulling out all the stops for their 30th anniversary, launching new products we can all enjoy be it for day wear or evening looks. In addition to their new Artist Liner, they’ve recently revolutionized their eyeshadow collection with the launch of Artist Shadow. Offering a whopping 210 shades of highly pigmented shadows, the collection allows you to mix and match colours and finishes to create truly customizable looks and get a little creative.
“Artist Shadow has been three years in the making by MAKE UP FOR EVER Creative & Artistic Director Danny Sanz, who worked to create a breakthrough formula based on Pigment Atomization and Water-Blend Technology. Pigment Atomization is the latest technology used to maximize color delivering up to 88% concentrated pigment which is the highest on the market. Water-Blend Technology allows for utmost blendability and even texture.”
The shadows come in matte, satin, metal, iridescent and diamond finishes, with a unique numbering system that makes it easy to select the shade to suit your needs. The range is available as a single shade, and duo or trio palettes that are totally customizable.
These are available at Sephora and MAKE UP FOR EVER boutiques now, retailing for $25.00 for a single shade, $39.00 for a duo and $50.00 for a trio. With the holidays on the way, these would make a great little custom gift for the beauty junkie in your life. Check out the full range of shades below, and stay tuned for a full review!