Luxury beauty is just that – luxurious. It’s also an expensive habit to maintain, so when I find a brand that delivers quality and an easy-on-the-wallet price point, a similar sense of joy and happiness washes over me when using the products. But hey, beauty at all price points brings me joy 🙂
Wet n Wild has always been a go-to of mine for affordable beauty that still packs a punch in terms of quality. They’ve amped up their collection of products for 2016 and the range really is something – the introduction of brushes is a major addition, and new contouring and highlighting products make on-trend beauty a cinch. That, along with mainstays like their liquid liners and Megaslicks glosses offer a well-rounded collection that’s easily accessible.
If you’re new to highlighting and contouring or are looking for something that’s straightforward and affordable, this range is for you. Even if you’re just wanting to add something different to your routine, this is an easy way to change it up with low commitment. And guess what? The products totally deliver.
The Megaglo Contouring Palette ($5.99 CAD) keeps it simple with one sculpting and one highlighting shade. Pictured here is Caramel Toffee, which was a little dark for my skin tone but regardless included a yellow-toned highlight, which I much prefer over pink or white-based highlighters. They just look and feel more natural.
The Megaglow Illuminating Powder ($5.99 CAD) will make all of your strobing dreams come true! It comes in one-shade, Catwalk Pink, and it has four sections of gold, pink, bronze and rose-gold highlighting shades that blend together for a universal shade.
If you’re looking for a shimmering bronzer, the To Reflect Shimmer Palette (not yet available; coming) is your go-to. I can totally picture this for that extra dramatic and warm shine on a hot summer night. The Color Icon Blush ($4.99 CAD) is also new, offering a range of five shades in a smooth, lightweight formula. Fantastic Plastic Pink offers a great just-pinched look. Finally, there’s a new Mattifying Powder that provides a matte-yet-luminous finish (great for the mid-day t-zone shine).
Below I’m wearing the contouring products, illuminator, blush along with a new liner and lip product (more below). Everything was also applied with the new brushes, offering a surprisingly lovely finish!
I’ve been a fan of Wet n Wild’s waterproof liquid liners to round out my makeup bag because they last, even on my oily eyelids. I received one in Dark Brown which I was eager to try with some brown mascara for a softer alternative to my usual look. I was also eager to try the Pro Line Felt Tip Liner ($6.99 CAD) in Black and see how it held up against Stila’s classic felt tip liner.
The H2O Proof ($6.99 CAD) was definitely my favourite of the two – it offers great control for application and lasts. The Felt Tip liner was also great for application, but I found it faded and moved around me after a few hours of wear.
Finally, Wet n Wild’s new brushes were a sight for sore eyes. Wet n Wild is very proud of its position as a cruelty-free brand, so these brushes were designed to mimic natural animal hairs that tend to be preferred because of performance to offer quality without any guilt, and at an affordable price point. I have to say, the brushes are dense and soft and applied product very smoothly and with just the right amount. These are a great way to add brushes to your collection if you find yourself running out of clean ones for your daily routines!
You can find Wet n Wild products at Walmart and Loblaws across Canada, however the brushes are only available online at wetnwildbeauty.com (in US dollars). Price points for everything above varies but I can say with certainty you won’t find anything over $10.