Today’s Words from the Wise is major. As I’ve been diving into the world of makeup artistry, I’ve been especially intrigued by the people who’ve been doing this for 20, 30 years because they started their careers in a time where the makeup industry was a lot different. These artists possess talent and skill that goes beyond any Instagram trend and built their careers doing makeup with exceptional precision and knowledge of more than just makeup in the absence of editing tools like Photoshop.
Diana Carreiro is one of those people. Her work is everywhere, from commercial clients such as Mary Kay, Neiman Marcus and Holt Renfrew to editorial spreads in Flare, Fashion, Spanish Vogue and even on Cannes Lion-winning ads (including that Evolution ad by Dove – see below). Represented by P1M in Canada and Seaminx in the States, she’s a highly respected and sought-after artist who was kind enough to share her words of wisdom, including an important reminder for women to embrace their own beauty.
Photos courtesy of Diana Carreiro.
Name: Diana Carreiro
Job Title & Company: Makeup & Hair represented by P1M.ca in Canada and Seaminx.com in the U.S.A.
Share a bit about yourself and what you do: I’ve been a makeup & hair artist for over 30 years. In that time I’ve worked in several markets around the world including Canada, the United States and Spain. My work ranges from commercial advertising projects for clients like Mary Kay, Neiman Marcus and Holt Renfrew as well as editorial publications like Spanish Vogue, Dutch Marie Claire and our very own Flare and Fashion magazines here in Canada.
Did you always see yourself working in your field? No, I didn’t. For me, makeup was a hobby. I was working as a pharmaceutical technician when I started my artist career. I never dreamed I would end up where I am today.
How did you end up in your current position? A friend introduced me to the fashion world and encouraged me to pursue a career as a professional makeup artist. I figured it couldn’t be that hard but I was wrong. This was back in the day of film when digital photography and photo editing tools like Photoshop didn’t exist. Makeup work needed to be precise and an artist needed to have a solid understanding of colour theory and know almost as much about lighting, film and filters as the photographer did.
I was extremely naive but I was not to be discouraged. To this day, my love for all things beautiful and steadfast determination to be a success are what have kept me going.
What’s been the biggest highlight of your career to date? I am very proud of my work with Dove’s Self Esteem and Real Beauty Campaigns, particularly my involvement in their ground breaking ‘Evolution’ video which won a number of awards including two Cannes Lions Grand Prix awards and en Epica D’Or.
What’s the best piece of advice you’ve ever received? The best piece of advice I’ve ever received was from my mother. She taught me that it’s far more important to be kind than it is to be pretty.
To that I would love to add my own ‘best piece of advice’ to aspiring artists: From as early on as possible, make sure to have a good financial planner help you navigate the world of being a self-employed artist. It’s the only way you’ll have the financial freedom you deserve in your golden years.
Why do you enjoy what you do? I love being able to transform a face whether it be subtle or extreme. I love to collaborate with other creatives to produce our version of art. I love to inspire others to follow in my footsteps but most of all, I love to empower women to appreciate their true beauty.